At the end of World War II, Robert Woodruff, president of the Coca-Cola Company from 1923 to 1955, had a mission. "In my generation," he declared, "it is my desire that everyone in the world have a taste of Coca-Cola." With a vision and dedication rarely matched in corporate American culture, Woodruff and his colleagues spanned the globe with their soft drink. 

Why is it all right for people to feel that passionate about a soft drink but not about taking Christ to the world? Are there no people who seek meaning and purpose for their lives? Are there no families in crisis that need Christ's love and understanding? Are there no young people at risk because their lives lack a solid spiritual and moral foundation? St. Paul felt a passion. He was on a mission, which was to win as many people as possible to Jesus Christ.