When business guru Guy Kawasaki and his wife had their first child, they were determined to be politically and environmentally correct. They were going to use cotton diapers and wash them themselves. Two weeks went by. Doing your own cotton diapers, they discovered, doesn't cut it. They didn't want to wash the diapers with their stuff so they found that either their house stank or they felt guilty for doing lots of small loads.

So they went to a cotton diaper service. They discovered this doesn't work well either. Sometimes they would forget to take the diapers out. And the house would still have this unpleasant aroma. So after four weeks, they gave up on cotton diapers. They finally said to themselves, "Lets just use Pampers and give money to the Sierra Club." (1) I see some of you noddi…