Who says it's a "brand" new world?

I'll bet every one of you can fill in the best-known product that goes with each of the following brand names. Let's try it.

· Wrigley
· Singer
· Gillette
· Nabisco
· Kellogg's
· Kodak
· Sherwin Williams
· Del Monte
· Campbell's
· Levi
· Coca-Cola

These are the brands that built America. Each one of them was established with its basic product before 1925. Each one is still totally recognizable seventy-five years later.

The term "brand" originally derived from the stamping or marking of cattle or sheep for identification purposes. Outside of that use, branding usually had a negative connotation. Slaves, criminals, and adulterers were branded or tattooed to indelibly mark their disgraces. To wear the mark of Cain or be branded a liar instantly attached …