... to offer prayers and money. It pays never to underestimate the gullibility of the American people. Characters in soap operas tell horror stories about viewers who confuse the actors with the roles they are playing. In 1968, when actor Leslie Nielsen played a brutal sheriff in the television film Shadow Over Elviron, he received more than two hundred poisonpen letters, mostly from women. Some of these were shockingly vulgar. Even Spuds MacKenzie, the dog on certain beer commercials, receives an average ...