For example, a young psychology student drafted into the Army decided to test his theory. Drawing K.P., he was given the job of passing out apricots at the end of the chow line.
“You don’t want apricots, do you?” he asked the first few men. Ninety percent said, “No.”
Then he tried the positive approach: “you do want some apricots, don’t you?” About half answered, “Uh, yeah, I’ll take some.”
The...
