... Switched the Price Tags, Campolo says that as an evangelical Baptist teacher and preacher, one of the most serious errors he made was to underestimate the value of ritual and tradition. From his studies of the famous French sociologist, Emile Durkheim, Campolo discovered how essential and vital “ritual is for the health and maintenance of any social institution.” Studies have shown, for example, “that in the absence of consistent ritual, families tend to fall apart morally and psychologically.” (4 ...