... reputation for service. When Thomas J. Watson Sr. started IBM, he laid out the three core values of the company. Those values were excellent products and services, excellent customer service, and respect for the individual. Watson wanted IBM to be all about ... It means a commitment to service. Dave Thomas taught all of his employees that service comes before success. The Wendy’s owner could have learned that lesson, of course, from Jesus. (10) But that was the legacy that Dave Thomas left the Wendy’s ...
