Best-sellerism is the star system of the book world. A (best-seller) is a celebrity among books. It is a book known primarily (sometimes exclusively) for its well-knownness.
Creators, makers of the new, can never become obsolete, for in the arts there is no correct answer. The story of discoverers could be told in simple chronological order, since the latest science replaces what went before. But the arts are another story – a story of infinite addition. We must find order in the random flexings of the imagination.
The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived; less from the desire to seduce than from the desire to be seduced.
