... Sears-Roebuck Company decided to merchandise a particular image. The image was one of youth, vitality, freshness, happiness, and all-American wholesomeness. That was the concept, and when Sears-Roebuck chose to portray the concept in a person, they selected Cheryl Tiegs. She was the personification of the idea. In the same manner, Norman Lear undertook to portray a certain element in America to convey, what was at the time, a rather daring social message. His new television series centered around a narrow ...
... would have worn a gun so others might think of them as more than ordinary, are today wearing high-heeled cowboy boots. It seems an extra three inches will do wonders for one's ego. At Sears, the best-selling woman's shirt bears the autograph of Cheryl Tiegs. It outsells shirts without her autograph four to one. Women seem to think some of the popular model's beauty and charisma will rub off on them if they identify with her. Trivia questions. And yet, not trivial. At the heart of all these facts, stands a ...
